Unclear communication costs you more than any other problem in your shop. It’s a bold statement, but if my years of experience look at all like those of my fellow apparel decorators, they will have to agree that people communicating poorly has been the source of more badly-executed orders than equipment malfunction and material failure . . . Read More
Adding Value, not just Cost, makes the Cross-Sell In my latest article for Printwear Magazine, I decided to cover what I’d consider an underutilized technique in sales for decorated apparel and accessories vendors; the cross-sell. We frequently hear about the up-sell, or the “do you want fries with that” approach that tends to add more . . . Read More
Some of my industry friends get a pained look on their faces every time I mention ‘Niche Marketing’. For some reason, these unassuming words can create a high expectation for the difficulty of the task. It made me realize that sometimes a simple choice of words can cause distress when we encourage people to try a new . . . Read More
It’s time for an interview round-up! I’ve had a great time chatting with my industry friends about embroidery digitizing, production, and learning, while also sharing details about the upcoming Tune-Up from Printwear, and it’s high time I shared with you, my good readers! First up are the crew from DecoNetwork who put on the DecoShow. I was . . . Read More
Click here to Enter to win a 5-day consultation with me from Printwear- Entries due May 1st, 2016! The fantastic crew of people at Printwear Magazine are sending me out to one embroidery shop in the U.S. for 5 days of face-to-face training, at that shop could be yours! I am coming your way for 40 . . . Read More
In my latest installment of Wearables Magazine’s ‘Ask an Expert‘, I address the issue of pricing one’s machine embroidery for profit. Though I welcome you to read the article in its entirety, the regularity with which I need to address this question makes me want to boil it down even further to a list of simple, scannable . . . Read More
Quality embroidery digitizing is the backbone of great machine embroidery. It’s not surprising that a career digitizer like myself would champion well-made files as one of the most important parts of any embroidery job- as an in-house digitizer, it’s not an advertisement of my services that makes be believe so highly in the role of . . . Read More
Why do you suggest that embroiderers add heat printing to their shops? Some people are shocked to find out that I am an advocate for any embroidery-only shop to consider adding heat printing to their repertoire. Because I talk so frequently about machine embroidery, most of my readers would be forgiven for thinking I don’t . . . Read More
In my latest for MrXStitch, I cover three things to keep new machine embroidery digitizers from driving themselves crazy. I would love if you’d head over to my Ghost in the Embroidery Machine column to check out the full text, but for those erstwhile digitizers who need a bite-sized review, here are the those three . . . Read More
Sometimes it’s easy to lose sight of our progress; we need to quantify where we’ve been and how successful our plans for the previous year have been in order to make the plans that will get us where we want to be. In December’s Stitches Magazine, my perennial Ask an Expert column covers the process . . . Read More
