In case you missed it, I did a live interview a couple of weeks ago on the ever popular ASI Radio industry podcast! I discussed e-commerce, social media, web presence, and marketing- all with a bent toward the apparel decoration and promotional products industry. Check out the full episode along with some notes from my answers below:

Special mentions went to Gary Vaynerchuk, entrepreneurial dynamo and social media master, Seth Godin who understands tribes and the long tail just about better than anyone, and Scott Stratten who cuts through the jargon and gets right down to what makes and breaks customer experiences at UnMarketing.