Mudd Volleyball Embroidered Cap Front Design

Worth: Increasing your Product’s Perceived Value

“I can’t charge that much.  I couldn’t ask people to pay for that service.  My customers only care about cost.” Asking the Scary Questions Whenever I discuss pricing with apparel decorators and embroiderers, the arguments are common, and frankly, so are the responses that I and my friends on the ‘consultant’ side of the experience . . . Read More

17 Mar 2018
Learn how to make custom patches on any embroidery machine

How to Make Patches with your Embroidery Machine

I’m convinced that everyone who has ever dropped a needle on a garment wants to know how to make patches with their standard embroidery machine. No matter what else I’ve taught in my career, if I have one of my custom-shaped patch sample anywhere in my trade-show kit, someone will ask me how to create . . . Read More

11 Nov 2017

Taming Texture Pt. 2: Embroidering on Knit Hats / Beanies

Embroidering on knit hats can be difficult, but as a follow-up to my first article in this series, it only made sense to tackle one of the top textured garments for the coming cool weather. Beanies, toques, knit caps, or whatever you prefer to call them, are frequent subjects of conversation among new digitizers and . . . Read More

12 Sep 2017

What I Learned while Teaching

Teaching isn’t just the best way to learn the subject you’re teaching, it’s the best way to find out how much you still have to learn. I’ve recently concluded my first series of seminars on machine embroidery for the fantastic people at the Decorated Apparel Expo (affectionately known as DAX). I taught at shows in . . . Read More

09 May 2017
3D Foam Tribal Heart by Erich Campbell

Jane Swanzy’s Tribal 3D Foam Heart Skirt

As someone who occasionally creates stock designs for embroidery, it’s always fun to see the projects that embroiderers create based on your designs.; This week, I was absolutely amazed at the work shared by my long-time friend in the industry, Jane Swanzy. Jane is the proprietor of Swan Threads in Houston, Texas, and has won . . . Read More

08 Mar 2017

Erich Talks Movie Prop Embroidery with 2 Regular Guys

What you may not know about the little Albuquerque-based company for which I work, is that we have done a ton of decoration for the flourishing local film and TV business in New Mexico. From Albuquerque’s most recognizable shows, Breaking Bad and Better Call Saul, to AMC’s Preacher, to NBC’s the Night Shift, to countless . . . Read More

09 Feb 2017
MAKE: Learn the Lingo in simulated machine embroidery by Erich Campbell

Erich Featured by Make: Magazine – Learn the Lingo, an Embroidery Glossary

Though I attempt to keep most of my content here to posts that have their own content to spare, there are times when it’s entirely worthwhile to re-blog a piece I’ve done elsewhere. For me, it’s this embroidery glossary from the one and only Make: Magazine. In this installment of ‘Learn the Lingo’, maker extraordinaire Caleb . . . Read More

05 Jan 2017
Taming Texture part 1 towels, fleece, and fur

Taming Texture, Pt. 1: Machine Embroidery on Towels, Fleece, & Fur

Embroidery is a textural art, but the texture of the substrate sometimes interferes. The texture of embroidery, in short, its ability to play with light and shadow is one of its greatest assets. Sadly, when the fabric on which you embroider is excessively textured, you may find your embroidery obscured and sunken into the material. . . . Read More

14 Dec 2016
Getting Down to (improve your) business

Getting Down to (Improve your) Business: Success in the Seasonal Lull

Crunch time doesn’t last forever. What could you do with your ‘down time’ to make your business more successful? At the end of the year, embroiderers and apparel decorators of all sorts are busily turning over production, fulfilling gift orders, personalizing everything that a needle will punch through or a print will stick to. In the . . . Read More

01 Dec 2016
Performance takes FOCUS

Tuning Up your Embroidery Shop’s Performance – It Takes Focus

Aside from your willingness to work, there is nothing more important to your performance than focus. If I’ve learned one thing in talking shop with hundreds upon hundreds of apparel decorators, it’s that the largest hurdle they face usually isn’t a technical problem or a lack of skill.  Even when they do have decorating techniques . . . Read More

18 Nov 2016